The international exhibition Esxence in Milan is a landmark event in the world of niche perfumery, a place where art, innovation and exclusive brands meet. This year, our Azalea team discovered UERMI, a brand that redefines perfumery by transforming fragrances into tactile sensations. And now we are proud to announce that Azalea becomes the first official distributor of UERMI in Ukraine, exclusively representing this brand on the domestic market.

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UERMI: perfumes inspired by tactile sensations

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The UERMI brand (Italian for “dress me up”) is based on the concept of fragrances inspired by various fabrics and materials. Each perfume conveys the tactile sensations of a particular material, transferring them to the realm of smell. For example, Velvet Sublime envelops you in a soft velvet trail, Jeans Eau de Parfum conveys the freshness and versatility of denim, and Suede resembles the smoothness of suede.

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Founded in Italy, UERMI collaborates with the world's leading perfumers, including Antoine Lie, Luca Maffei, Philippe Bousseton and Maurice Roucel. Their skill has allowed them to create complex, multifaceted compositions that resonate with true connoisseurs of niche perfumery. This makes UERMI not just a brand, but a real sensory expedition that combines tactile and aromatic experiences.

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Why is this an important event for the Ukrainian market?

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Until now, UERMI has not been represented in Ukraine, and Azalea becomes the brand's exclusive distributor. This means that now Ukrainian perfume boutiques, concept stores and luxury shops will have a unique chance to offer their customers a brand new brand that was previously available only abroad.

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UERMI perfumes are ideal for those who are looking for non-standard, emotionally rich fragrances with philosophy and depth. It is not just a perfume - it is art, inspiration and a reflection of individuality. Each UERMI fragrance tells a story that you can “wear” on yourself like your favorite fabric or an expensive suit.

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What benefits do Azalea partners receive?

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By partnering with Azalea, our customers get direct access to exclusive niche perfumes with proven authenticity. We offer:

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• Flexible supply terms - we work with both small boutiques and large chains.
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• Guaranteed originality - all products are certified and come directly from the brand.
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• Marketing support - we help stores effectively promote a new brand through storytelling, content, and promotional materials.

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UERMI: new opportunities for your business

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Cooperation with UERMI is not just about adding a new brand to your assortment, but a strategic decision that will help your store stand out in the market, attract the attention of niche connoisseurs and offer customers something that your competitors do not have.

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We invite you to become a part of the exclusive world of UERMI in Ukraine! Contact us to get the terms of cooperation and be the first to present this innovative brand in your boutique.

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